MILLY (by Michelle Smith) wanted to rebrand their advertising and communications to reflect the attributes of their new collections: Edgy, irreverent, bold and colourful. We created a campaign consisting of over 400 images and animations. The images below are only the ones I created together for both the main campaign and social media.


Design Studio: Sagmeister & Walsh
Creative Direction: Jessica Walsh,
Stefan Sagmeister
Concept (main campaign): Jessica Walsh,
Matteo Giuseppe Pani, Daniel Forero.
Social media: Jessica Walsh, Matteo Giuseppe
Pani, Daniel Forero, Aron Filkey, Olivier Charland,
Angela Iannarelli, Dennis Adelmann
Make up: Anastasia Durasova
Photography: Henry Hargreaves, Aron Filkey,
Oliver Charland, Daniel Forero.