Macro Advisory Partners

1-800-BURGERS! is a food brand operating as a nationwide ghost kitchen in the US, specializing in traditional American smash burgers. The art direction draws inspiration from 80s and 90s TV infomercials, featuring nostalgic and vintage tones.

My role involved conceptualizing, directing, and designing the brand's look and feel. This included collaborating with the photography team to provide specific props and mock-ups, as well as designing the brand identity and expression across various media channels, including social media platforms and delivery services such as Uber Eats, DoorDash, and Grubhub.