University Project Farfalla is a bow tie brand-name, it is specifically aimed at young man between the ages of 20- 30 who pays great attention to appearance, who wants to be original but without being eccentric.
I was requested to design a logo “ Farfalla” that mean butterfly in English but it is also refereed to bow ties. In addition I had to design the packaging which had to reflect the shape. The simple lines of the packaging allow us to use it as a patter which can be repeated over and over again. Because it is a geometric module we can create various compositions as I demonstrate in the photos. All the images have been used only as examples and not for commercial purposes. They belong to their rightful owner.